SlideShare is a slide hosting service, acquired by LinkedIn in 2012. It allows users to upload files (PowerPoint, PDF, Keynote, or Open Document presentations) either privately or publicly. The slide decks can then be viewed on the site itself or can be embedded on other sites. Just as YouTube allows users to upload and share videos, SlideShare allows users to upload and share slideshows.
Although the site was originally intended for businesses to share slides amongst employees, it has expanded and now hosts a huge number of slideshows which have been uploaded for anybody to view.
And a lot of people do view them. In fact, SlideShare has 60 million users, hosts over 18 million pieces of content, and gets 159 million monthly page views.
Even so, SlideShare is currently only used by around 17 percent of B2B marketers. Most social media marketers focus their efforts on Facebook, YouTube, Twitter, Instagram, and LinkedIn. And, of course, a good presence on all of these platforms is essential to a good social media marketing campaign. But many should perhaps consider SlideShare, too.
In fact, because so few marketers consistently upload content to SlideShare, there’s a lot less competition on the platform. This means that your content will have more chance of getting seen on SlideShare than on more popular platforms. So long as you create a valuable, aesthetically pleasing presentation, there’s no reason why you can’t expect your content to get hundreds or thousands of views almost immediately.